Leadership & Founder’s Note
At Transforming Journeys Africa (TJ Africa), leadership is grounded in deep sector experience and a shared commitment to strengthening philanthropy advisory services that support more effective, accountable capital flows across Africa.
Leadership
Wendy Wakhusama
Co-Founder & Managing Director
Wendy is a strategic communications and fundraising expert with over 12 years of experience mobilising over $10 million in philanthropic funding.
She has led partnership, donor, and communications efforts for clients including the Gates Foundation, Johnson & Johnson, and the Office of the First Lady of Kenya.
At TJ Africa, she drives strategy and client solutions, helping funders align with high-impact organizations through compelling narratives, smart matchmaking, and deep sector insight.
Wendy holds a degree in International Relations and is currently pursuing an M.A. in Development Communication.
Tidah Adhiambo
Co-Founder & Chief Strategist
Tidah is a strategic partnerships and fundraising expert with over seven years of experience across Africa’s philanthropic and development sectors.
She has led high-impact donor engagement for organisations like the Gates Foundation, Mastercard Foundation, Swiss Re Foundation, Oppenheimer Generations, among others, stewarding multimillion-dollar partnerships and crafting compelling funding narratives.
Tidah leads the firm’s partnerships strategy, drawing on her deep understanding of both grant seekers and grantmakers to build high-trust relationships and shape tailored ‘matchmaking’ strategies for funders. She leverages her deep dual-perspective as a grantmaker and grant seeker to help funders identify aligned, de-risked organisations and deliver measurable impact with speed and clarity.
Founders' Statement
We founded Transforming Journeys Africa (TJ Africa) on a shared belief: philanthropy should be guided by insight, grounded in values, and deeply aligned with realities on the ground, designed not only to give, but to create lasting impact through locally led development and accountable partnerships.
Founders' Note
Having worked for over a decade across the development, philanthropic, and communications sectors, we have sat on both sides of the table, supporting vetting nonprofits in Africa, navigating donor expectations, and advising funders on high-stakes decisions related to funding strategy in emerging markets. A recurring challenge became clear: funders face an overwhelming volume of proposals, but limited clarity on readiness, credibility, and alignment.
TJ Africa was created to close that gap.
As a boutique consultancy providing philanthropy advisory services, we support grantmakers, from corporate foundations to family offices, by helping them move from intent to impact with greater confidence. Our work combines sector intelligence, trusted networks, and strategic matching for philanthropy to connect funders with organisations capable of delivering durable, locally led impact.
We apply trust-based philanthropy principles in practice, balancing relational grantmaking with accountability, clear expectations, and strong reporting systems. This includes supporting impact reporting for funders, strengthening grantee readiness, and ensuring funding decisions are informed by context, evidence, and proximity.
Whether supporting a corporate foundation seeking aligned partners, a family office refining its giving strategy, or a global funder expanding its Africa portfolio, TJ Africa provides grantmaking support for foundations that prioritises clarity, coordination, and long-term value creation. Through disciplined advisory, curated pipelines, and rigorous due diligence, capital is connected with credibility.
Let us help you back the right people, for the right reasons, with the right results.
Wendy Wakhusama & Tidah Adhiambo
Co-Founders, Transforming Journeys Africa (TJ Africa)
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